The ROI of Putting a Local Craft Beer on Your Restaurant’s Tap List

A bartender's hand tilts a pint glass under a chrome draft tap handle branded with the Four Corners Brewing Co. logo, filling it with a hazy golden beer, with a row of additional taps visible in the background.

The ROI of Putting a Local Craft Beer on Your Restaurant’s Tap List If a single tap handle could lift your average check, drive repeat visits, and upgrade your brand perception — what would that be worth to you? That’s not a rhetorical question. It’s a P&L question, and most restaurant operators have never sat […]